Fitbit is reportedly taking over Pebble for $34-$40 million

As per reports, once it acquires Pebble, Fitbit will gradually phase out the Pebble brand but it is not clear what the company plans to do in the long run. Pebble's operating system is likely to be the biggest gain for Fitbit. But Techcrunch is reporting that Fitbit's offer is in the $34 to $40 million range, and that it's essentially a fire sale - coming on the heels of far more lucrative offers from Intel and Citizen in 2015. It laid off 25 percent of its staff in March, while TechCrunch reported previous year that it was in some trouble and had turned to debt funding and loans, as well as traditional investor cash, "in order to stay afloat".

Pebble became one of the original wearable darlings after a hugely successful Kickstarter campaigns in 2012 for its Pebble smartwatch. The Apple Watch, which is the closest device we have to straddling both, may have quickly eclipsed Pebble in sales, but is still reported to have sold sluggishly by Apple's standards. According to one user, Pebble was a start up company that was made by the users for the benefit of the users. The possible reason for this acquisition and shutting down of Pebble over time is that Android Wear and Apple Watches are slowly taking over the wearables market. The Pebble family could even replace some of Fitbit's pseudo smartwatches like the Blaze. Aside from Fitbit and Pebble, the top wearable companies are Apple (high-end), Xiaomi (low-end), and Garmin (mid-range). With that in mind, what would you like to see from a device with both Fitbit and Pebble DNA? We found it to be a solid fitness tracker, but not much of a smartwatch. This amount, it says, might only be enough for the company to pay off debts to its suppliers and complete the transaction.

Romero scores 25 as No. 10 Florida St beats No. 25 Gonzaga
Auden Tate led in receiving with 77 yards in five receptions while Travis Rudolph had 64 yards and a touchdown in five receptions. They're ranked a sneaky 36 on KenPom , which means for the first time all season the Gophers are underdogs heading into the game.

Fitbit, which is slowly building biometric tracking capabilities into its wearables, is reportedly after Pebble's OS software platform. Pebble has built up an nearly cult following over the last few years - and there are more than 13,000 apps available on the platform.

It's no secret that the smartwatch maker, Pebble has been trying to bring itself out of the troubled waters. New owner Fitbit has its own issues too.


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