Instagram Adds Face Filters, Video Play

After you capture a photo with a face filter, you can use Instagram's existing markup features to draw over the image, add stickers, and more. Last month, Instagram said Stories had more than 200 million daily active users - or more than the number of daily users for Snapchat in total.

Instagram's filters work with both the rear-facing and front-facing cameras.

To use face filters, you will first need to update your Instagram app to version 10.21.

The never-ending game of copycat between Facebook, Instagram and Snapchat may have just reached its inevitable peak. In an update available today on iOS and Android, you can now liven up your selfies with face filters-among several new features added to the app. There are eight filters to choose from.

The new face filters for Instagram Stories will be able to work on taking photos, videos and even Boomerangs.

Instagram parent Facebook has been chipping away at all the features that made Snapchat a standout in the mobile messaging space.

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Apart from the new face filters, Instagram is introducing a new camera option called Rewind.

Instagram has already copied popular Snapchat features, including the slideshow sharing format, overlaid creative tools, disappearing Direct Messages, and "Snapchat Stories". Also, Facebook now has a platform for developers to build augmented reality experiences for its camera, compared with Snapchat's more closed ecosystem.

Facebook also introduced a almost identical Stories feature on its namesake platform in late March, but it hasn't been widely adopted.

The addition of face filters on Instagram was inevitable to say the least.

On Tuesday, Snap shares were down 1.9 percent at $20.37 while Facebook's shares were up 0.3 percent at $149.77. In other words, Instagram is making the case that its face filters are more realistic and life-like than Snapchat's selfie lenses. To use it, you'll find "Rewind" next to "Boomerang" and "Hands-Free" in the camera tool.


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