Apple unveils an Amazon Echo competitor

Will you be interesting in buying the new HomePod for your home?

The HomePod is designed specifically with Apple Music in mind, so it can offer you suggestions based on your music tastes to help you discover new artists.

The speaker, while expected by some industry watchers, marked Apple's first new product announcement since the Apple Watch in September 2014.

"Apple has been clever in holding out on its own launch", he said.

Also, according to Philip Schiller, Senior Vice President, Worldwide Marketing, Apple, the new speaker powered by Siri can rock nearly any room with distortion free music, while also, it can be a helpful assistant around your home.

It connects through 802.11a/b/g/n/ac Wi-Fi with MIMO and if there are multiple HomePods, they can be connected through AirPlay 2. It aims to initially beat the competition on audio fidelity. Amazon sells the main version of the Echo for $180 and Google sells its Home speaker for $130. This is the same processor found in the latest generation Apple iPhone.

Apple HomePod is created to analyze a room's acoustics, adjust the sound based on location and point the music in the optimal direction.

What Does All This Mean? Year-over-year, the number of USA consumers using voice-activated assistant devices is up 128.9%, according to eMarketer.

We had known for a few weeks now that Apple was working on a smart speaker, informally called the Siri Speaker.

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It has six built-in microphones - allowing users to control it from across a room.

Apple wants the HomePod to be hard to classify. Internally, the Apple HomePod boasts of a seven-speaker array of tweeters located to the bottom of its cylindrical enclosure.

Speaking to USA Today in an interview published on Wednesday, Amazon senior vice president of devices David Limp seemed unmoved by Apple's new smart home speaker HomePod.

The Echo now only runs Alexa, Amazon's smart voice assistant. This new breed of speaker presents a tantalizing future powered by voice, where computing is not tied to a screen.

But I think Apple's strategy is a little trickier than that.

Apple's HomePod comes on the heels of a moment when Sonos has a 76 percent marketshare amongst CE Pros in the wireless audio category, while Amazon Echo has a 55 percent marketshare in voice control.

How secure is Apple HomePod? The natural comparison here is to "smart speakers" like the Amazon Echo and Google Home.

Again, the difference, though, is Apple's focus on making the most high-end speaker they can that still has smarts.


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