Stores try to cater to savvier customers on Black Friday

- Adobe has released its 2016 online shopping data for Black Friday and Thanksgiving Day, showing more than $5 billion was spent online by the end of Black Friday.

Some customers at retail outlets have noticed that morning sales have not been as busy as they were just a couple years ago, as shoppers increasingly become aware that they can get the same deals in-store and online.

But it's those very shoppers retailers are trying to keep as loyal customers, working to improve their own online sites and letting people pick up purchases in the store as the retailers try to fend off the Amazon juggernaut.

Trends like that over the past decade have led analysts with Adobe Digital Insights to predict that this year's Cyber Monday will be the single-largest online shopping day in history, with online sales estimated to reach $3.36 billion, a 9.4 percent growth over the prior year.

More than 137 million people plan to shop over the holiday weekend, according to the National Retail Federation.

Linna Dubbs of Hanover was one of the shoppers who has been waiting this holiday shopping event. She visited Kohls, JC Penney, Five Below, A.C, Moore, Bon-Ton, and Target and still planning to go to Lowe's and Staples.

Walmart will once again be handing out wristbands for select most-wanted and hottest selling tickets including the 55-inch Phillips Smart 4K UHD TV for only $298 (special buy) and a Samsung 50-inch Smart 4K UHDTV for under $400 ($230 off), the HP 15.6-inch Touch version Laptop and the DJI Drone Phantom Standard 3 so in-store guest would easily find where those items can be located. Mobile transactions led the way with $1.2 billion in sales, up 33 percent over the prior year. At Macy's in NY on Thursday night, she said she was going shopping Friday but her enthusiasm has waned.

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For consumers who did want to visit shopping centres, many stores were offering deals on Thursday evening. Past year he made roughly $1,000 selling items he purchased on Black Friday. While Toys R Us and roughly half the stores in the Lima Mall stayed open all night, retail outlets that were closed on Thanksgiving opened their doors between 3 and 6 a.m. Friday. The other is the move by traditional retailers like Walmart and Target intent on seeing more of their more sales coming from the Internet.

In a release, Adobe said the forecast is based on an analysis of 55 million product stock keeping units and aggregated and anonymous data from more than 1 trillion visits to 4,500 retail websites, including 80 percent of all transactions that flow through the top 100 US retailers."Our data indicates that online shopping during the lucrative holiday season will start earlier and last longer", said Mickey Mericle, vice president, marketing and customer insights at Adobe, in a release. Wal-Mart said mobile orders accounted for 60% of its Black Friday event sales that were purchased online.

The 67-year-old Duarte, Calif., resident went to the Wal-Mart in his hometown on Black Friday because he likes seeing the merchandise in person.

"Last year I brought my 13-year-old for the first time, and this year I brought my 12-year-old", she said.

What about online versus in store? "So I think the exceptional turnout we had for the early shoppers to the mall is a clear sign of that". "That means delivering the Black Friday deals we're known for in stores, online and on our app".

"Hopefully, when we get to Black Friday, which really tolls the bell of holiday shopping, then the consumer will start looking forward to Christmas", Storch said.


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