LG's Latest OLED TV Might as Well Be Wallpaper

Sony claim that "thanks to the ingenious design, the entire screen resonates with rich sound emanating directly from the screen itself". TV manufacturers who take pride in their own picture processing sauce, such as Panasonic and Samsung, have been extremely wary about handing over control to Dolby's proprietary chipset for DV HDR presentation, and we certainly rate Sony TVs as having some of the best video processing in the business. "Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening".

"We call this new design picture-on-wall TV", David VanderWaal, head of marketing for LG Electronics USA, said in his presentation.

The W7 series OLED TVs support HDR10, Dolby Vision and Hybrid Log Gamma (HLG). It will feature HDR and Creative Pro 4K, as well as an intuitive user interface that eases the switch between cable TV and streaming content.

Sony said the sets would be available to purchase during 2017, but is yet to announce pricing details.

The super thin 4K TV features a stunnding display but its most notable feature is its speakers, or lack thereof. As in LG's older OLEDs, the W7 also features pixel dimming tech to render blacks with a limitless contrast ratio but tthe new model also has an expanded color gamut. This range ditches the 4K HDR Processor X1 engine in favour of the 4K Processor X1 version and runs on the Android TV OS.

Bengals, Lewis react to AJ Green decision
A source told ESPN NFL Insider Adam Schefter that Green is not expected to play in the regular-season finale against Baltimore. LaFell has six touchdown receptions this season, one shy of the career high he set with New England in 2014.

This allows the screen to reproduce even deep black hues in a dark screen, and according to Hirai, it means 'you'll see more than you ever thought possible in a display'.

Another item in the "radically unchanged" category is the W7 OLED's Smart TV system, webOS 3.5 - most of the changes made to the platform this year revolve around the idea of making content easier to find.

"With Dolby Vision and Dolby Atmos integrated tightly into our newest OLED products, viewers will be able to recapture the magic of the cinema and experience their favorite movies with their original clarity, depth and imagination intact", said Brian Kwon, President and CEO of LG's Home Entertainment Company.

The X930/X940E are the latest generation Sony LED TVs, incorporating Sony's latest LED backlighting technologies, Slim Backlight Drive+ and X1 Extreme processor.


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