Apple Inc. (AAPL) Planning To Launch Siri Speaker Soon

We've been hearing consistently hearing rumors over the past couple of weeks that Apple is working on a Siri-powered smart speaker which will be able to compete with the likes of Amazon Echo.

Most people think it could be announced at WWDC 2017, Apple's annual developers conference that kicks off in June. An exact timeframe of the launch window was not given.

All the reports of Apple's rumored Siri Speaker have it targeting Alexa and Google Home, and at one level that makes sense.

Apple may first release a software development kit for developers to develop apps that can be used in this home speaker. People familiar with the matter said that a number of Apple employees have been testing out the Siri-enabled smart speakers at their homes for the last few months.

Since Apple's competitors already operate in the market, the company is betting on certain features which will make the Siri Speaker stand out of the crowd.

In addition to this, Apple Music will also be a vital addition in the smart speaker.

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While this might sound like Apple is cutting things tight in terms of release schedules, despite being tipped for a WWDC-based unveiling, the Siri speaker is not expected to hit retailers' shelves until later in the year. This is the 28th World Wide Developers Conference event from Apple.

According to Apple leaker Sonny Dickson, the speaker will have a concave top with physical controls on top.

Note that this is not the same as what Amazon or Google are offering developers.

The Apple Watch was meant to extend its Siri offering but users rarely seem to use the voice assistant, preferring the device's notification and fitness tracking features.

Apple's WWDC event is one of the most awaited Apple events every year.

On Thursday, Apple updated its online store in the USA where it pushed back the delivery dates for its MacBook Pro to June 5, which coincidentally is the same date WWDC starts. The company's also been buying up firms developing mapping technology, and it's possible that some of those features - indoor mapping and navigation, for example, and deploying drones for faster updating of maps - will finally see the light of day in iOS 11.


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